Custom Toll-Free Verification: The Complete Guide
As of 2026, the FCC and mobile carriers require all custom toll-free numbers to be verified. Unverified numbers can place calls but cannot send text messages.
1. Preparation: What You Need
Before starting the form, gather the following. Note: "N/A" is not an acceptable answer and will result in immediate rejection.
Legal Business Name: Must match your official government tax filings exactly.
Business Registration Number (BRN): * US: Your 9-digit EIN (Employer Identification Number).
Canada: Your CRA Business Number.
Other: Official local registration (e.g., VAT, CRN, ABN).
Website URL: Must be a public site that clearly displays your Business Name. (Social media is acceptable if public).
Opt-In Proof: A link to a screenshot or URL showing exactly how your users "check a box" or "text a keyword" to join your list.
2. Understanding Opt-In Requirements
You must prove you have "express written consent" to text your members. Provide a publicly accessible URL (hosted on your site or an image host) for one of these:
Web Form: A link/screenshot of the form. The checkbox must not be pre-selected. Learn More
Keyword: Details of your campaign (e.g., "Text JOIN to 24251 to receive updates").Learn More
Paper Form: A scanned copy of the physical signup sheet. Learn More
Verbal/IVR: A written script of the consent request, including frequency and "STOP" instructions.
QR Code: An image of the QR code that opens a web form or pre-composed text. Learn More
3. Submission & Status Tracking
Once you submit the form, your status will update in your dashboard.
Status | Meaning | Action Required |
Pending | Under review by carriers. | None. Wait 12–72 hours. |
Rejected | Data was missing or mismatched. | You have 6 days to fix and resubmit. |
Verified | Approved by carriers. | Ready to send text messages! |
4. Best Practices for Approval
Match Everything: Ensure your Website, EIN, and Legal Name all point to the same entity.
Be Specific: For "Use Case," don't just say "Marketing." Use: "Sending event reminders and weather alerts to our congregation members."
Include Policies: Providing links to your Privacy Policy and Terms of Service significantly speeds up carrier approval.
Sample Message: Always include your Business Name and opt-out instructions in your sample (e.g., "From [Business Name]: Your appt is set. Reply STOP to opt out.")
Pro-Tips for 2026
Sole Proprietors: If you don't have an EIN, select Sole Proprietor. These applications are manually vetted and take longer to approve.
Avoid Lapses: Prepay for your number 12 months in advance. If your subscription lapses, carriers may require you to repeat the entire verification process.
Need Help? If you receive a rejection, contact our support team immediately to review your data before your 6-day window closes.