Web form opt-in involves a form on your website where users enter their phone number and explicitly agree to receive text messages from you.
Required Documentation:
You must provide the direct URL to the web form. Alternatively, you can submit a screenshot of the web form.
Key Requirements for Web Forms:
Phone Number Field: The form must have a field specifically for the user's mobile phone number.
Explicit Consent: There must be a clear and unambiguous opt-in mechanism, such as a checkbox. This checkbox must be selectable by the user and cannot be pre-selected. Pre-checked boxes are not considered valid consent.
SMS Opt-in Only: The form should only collect consent for SMS messages. Opt-ins for email addresses or other communication methods are not acceptable for toll-free number verification.
Clear Language: The opt-in language must clearly state that the user is agreeing to receive text messages. Include information about:
Message frequency (e.g., "You will receive up to 4 messages per month").
Message and data rates (if applicable).
How to opt out (e.g., "Reply STOP to opt out").
Link to your Privacy Policy and Terms of Service.
Example Web Form Language:
Enter your mobile phone number to receive updates and special offers from John's Coffee Shop! Phone Number: [Phone Number Field] I agree to receive text messages from John's Coffee Shop. Message and data rates may apply. Reply STOP to opt out. [Link to Privacy Policy] [Link to Terms of Service] [Submit Button]
Acceptable Submissions:
Direct URL to the web form.
Screenshot of the web form showing the phone number field, opt-in checkbox (unselected), and required disclosure language.
Unacceptable Submissions:
URLs that do not lead directly to the opt-in form.
URLs that are behind a login screen or require a password.
Screenshots of pages other than the opt-in form.
Forms that pre-select the opt-in checkbox.
Forms that collect email opt-ins only.
Forms where the opt-in language is unclear or insufficient.
Best Practices:
Make the opt-in process clear and easy to understand.
Use concise and straightforward language.
Ensure the form is mobile-friendly.
Keep the form focused solely on SMS opt-in.
NOTE: If you choose WEB_FORM, you must provide the link to it in the OptInImageURLs parameter |