Choosing the right delivery method depends on your speed, location, and content needs. Use the guide below to compare your two options:
1. CallingPost Short Code (24251)
Best for high-volume, cost-effective messaging within the US.
Cost: Included at no additional cost on all plans.
Speed: Our fastest delivery method.
Opt-In: Requires a one-time SMS reply from the recipient to confirm consent before they can receive messages. Learn More
Coverage: USA only.
Limit: Supports standard SMS (up to 320 characters).
2. Custom Toll-Free Number
Best for personalization, multimedia (MMS), and Canadian coverage.
Cost: Included with Premium Subscriptions (other plans: $9.99/mo).
MMS Support: Send images and longer messages (up to 1,500 characters).
Opt-In: Requires prior consent, but recipients do not need to send a confirmation reply. Learn More
Verification: Must be verified before use (process takes several days).
Coverage: USA and major carriers in Canada.
Feature Comparison
Feature | Short Code (24251) | Toll-Free (Custom) |
Delivery Speed | Fastest | Fast |
MMS (Images/Long Text) | No | Yes (up to 1,500 chars) |
Opt-In Reply Required | Yes | No |
Verification Needed | No | Yes |
Cost | Free | Included in Premium / $9.99 |
Coverage | USA Only | USA & Canada |
Quick Recommendation
Choose Short Code if you want to start sending messages immediately for free and only need to reach US-based contacts.
Choose Toll-Free if you need to send images, reach Canadian members, or want to avoid the "reply to confirm" step for your users.
Need More Help?
Contact our support team for assistance in choosing the best texting option for your needs. support contact information.