CallingPost offers two distinct text messaging options to suit your needs: short codes and toll-free numbers. This article explains the differences between each option to help you choose the best fit for your communication strategy.
1. Custom Phone Number (Toll-Free Texting)
Coverage: USA and major carriers in Canada.
Opt-in: Prior expressed consent is required, but a specific opt-in SMS response is not required. (See our documentation on acceptable opt-in methods: opt-in documentation.
Delivery Speed: Fast.
MMS: Supports MMS (multimedia messaging), increasing the character limit from 320 to 1,000 characters.
Personalization: Allows for better open rates through message personalization.
Cost: 1 Custom phone number is included on all Premium Subscriptions all other plans are $9.99 per month . This number can also be used for caller ID on phone calls.
Verification: Toll-free numbers must be verified before sending any text messages. The verification process can take several days. (See our verification guide: verification guide
Pro Tip: After verification, prepaying for your toll-free number for 12 months can prevent service interruptions and avoid the need to repeat the verification process.
2. CallingPost Short Code (24251)
Coverage: USA only.
Opt-in: An opt-in SMS message is required before message delivery (on the initial message only). The recipient must reply to confirm their consent.
Delivery Speed: Fastest.
Cost: No additional cost.
Key Differences Summarized:
Feature | Toll-Free Number (Custom Number) | Short Code (24251) |
Coverage | USA/Canada | USA Only |
Opt-in | Prior consent required, no reply | Opt-in reply required |
Delivery Speed | Fast | Fastest |
MMS | Yes (up to 1,000 characters) | No |
Personalization | Higher open rates | Standard |
Cost | Prem Subscription - 1 Inc Other Plans $9.99/month | Free |
Verification | Required | Not Required |
Which Option is Right for Me?
Toll-Free: Best for businesses that need MMS functionality, personalized messaging, or coverage in Canada. The verification process and cost are important considerations.
Short Code: Best for sending high-volume, quick messages within the US where immediate delivery and cost are primary concerns. The required opt-in reply is a key factor to consider.
Need More Help?
Contact our support team for assistance in choosing the best texting option for your needs. support contact information.