1. Custom Phone Number (Toll-Free Texting):
Who it's for: Businesses needing to send messages to US and Canadian numbers (major carriers).
How it works: You send texts from a dedicated toll-free number. Recipients do not need to opt-in via text message, but you must have their prior consent to text them. Supports MMS (multimedia messages) with a higher character limit (up to 1,600).
Speed: Fast delivery.
Cost: Pricing varies by plan. Toll-free numbers require carrier verification before sending.
2. CallingPost Short Code (24251):
Who it's for: Businesses sending messages within the USA.
How it works: You send texts using the short code 24251. Recipients must reply to an initial opt-in message before receiving further texts. This opt-in is only required for the very first message.
Speed: Fastest delivery.
Cost: No additional cost.
Key Benefits of CallingPost Texting:
Improved open rates through personalization.
In short, toll-free texting is good for broad reach (with prior consent), while the short code is ideal for US audiences needing fast delivery and built-in opt-in.