1. Complete the Form
Answer all questions thoroughly. "N/A" is not an acceptable answer and will cause immediate rejection.
Business & Contact Information
Legal Business/Entity Name: Must match your official tax or registration documents.
Business Registration Number (BRN): (Mandatory starting Feb 17, 2026)
US-Based: Your 9-digit EIN (Employer Identification Number).
Canada: Your Canadian Business Number (BN) or Provincial Number.
International: Your official local registration number (e.g., CRN in the UK, ABN in Australia).
Business Type: Select from Sole Proprietor, Private Profit, Public Profit, Non-Profit, or Government.
Issuing Country & Authority: The country where your business is registered and the name of the authority (e.g., IRS, Companies House).
Website URL: Must be public and match your business name. Social media is acceptable if public.
Physical Address: The full legal address of the end business.
Messaging Use Case Information
Monthly Message Volume: Choose the closest estimate (e.g., 100, 1,000, 10,000+).
Use Case Category: (e.g., Marketing, Customer Service, 2FA).
Opt-in Type: How users agree to receive texts (Web Form, SMS Keyword, Verbal, etc.).
Opt-in Proof (URLs/Screenshots): You must provide a link to an image showing your opt-in process.
Note: Starting now, it is highly recommended to also provide your Privacy Policy URL and Terms & Conditions URL here.
Message Samples: Provide a clear example of the production message, including your business name and opt-out instructions (e.g., "Reply STOP to end").
2. Submit & Monitor
Pending: Status after submission. Review typically takes 12 to 72 hours.
Rejected: You have 6 days to correct and resubmit. Common reasons include mismatched EIN/Legal Name or vague use case descriptions.
Verified: Your number is now active for outbound texting.
Detailed Requirements for Business Identity
Understanding the BRN (Business Registration Number)
The BRN is used to cross-reference your business with official government databases.
Region | Required Identifier (BRN) | Registration Authority |
United States | EIN (Employer Identification Number) | IRS |
Canada | CBN (Canadian Business Number) | Canada Revenue Agency |
United Kingdom | CRN (Company Registration Number) | Companies House |
Australia | ABN/ACN | Australian Business Register |
European Union | VAT Number | National Tax Authority |
Important for Sole Proprietors: If you are a self-run business without an EIN, you must set your Business Type to SOLE_PROPRIETOR. Please note that these applications undergo manual vetting and are not guaranteed approval.
Best Practices for Opt-In Compliance
Clear Branding: The business name must be visible on the opt-in form.
No "Bundling": Consent to receive a "Shipping Notification" does not give you the right to send "Marketing Promos." These must be separate opt-ins.
Automated Responses: We recommend including your Opt-In Confirmation Message (the first text a user gets) and your Help Message (what they see when they text "HELP") in the application.
Pro Tip: Prepay for 12 months to avoid payment failures. If your subscription lapses, you may be required to repeat the entire verification process under the newest (and stricter) requirements.