Here are the 5 most common reasons your email is going to spam.
1. CAN-SPAM compliance
Senders must comply with the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 or CAN-SPAM, which restricts unsolicited emails and sets the standard for sending commercial email. CAN-SPAM is a primary determinant of which emails reach the inbox.
Under CAN-SPAM, senders must comply with numerous rules regarding email content, including:
Don’t use misleading or false information in email headers
Don’t use deceptive language in email subjects
Identify advertising messaging clearly and conspicuously
Inform recipients of your business’ location
Tell recipients how to opt out of future communications
Respect opt-out requests and handle them quickly
Be cognizant of what third parties or others do on your business’ behalf
Complying with the rules is a legal obligation, but compliance is also a best practice for ensuring your emails don’t end up in spam folders.
2. List cleanliness and spam traps
A clean list will help prevent spam traps and ensure the highest possible engagement. Maintaining a list with correct emails and will improve your ability to land in the inbox. Monitoring your email engagement by reviewing the Status & Results tab after sending a message. Learn More
3. Subject lines
Subject lines are the first impression with recipients. The best email subject lines grab your attention and preview your content.
4. Attachments
Attachments can trigger spam filters. Why? Because attachments disguised as innocuous files are a common method for hackers and scammers to spread malware and viruses. It’s best to avoid including email attachments.
Attachment size allowed:
The total attachment size limit is 2 MB for email.
Allowed Extensions for email attachments: .TXT,.DOC,.PNG,.JPG,.BMP,.WAV,.DOC,.PDF,.TXT,.GMS,.BIN,.XLSX,.XLS,.DOCX
File Name parameters not allowed in attachments to an email:
The file name should be less than 50 character
No special characters such as !@#$%^&*.,
5. Sender Reputation
Has the member/receiver signed up and is expecting your email? Has the member added the sender's email to their contacts?